Services
Fractional CMO Services For B2B SaaS

Fractional CMO services for B2B SaaS

Q: Who exactly will be our fractional CMO?

One of our two fractional CMOs. For subscription-based SaaS, that's usually Renata Zinnatullina; for long sales-cycle B2B, Luba Mamaeva. Either way, you'll know who is leading your account from the start.

Q: How do we report progress?

Reporting runs from the top down. We start with the business metrics that matter to you, revenue, ARR, CAC, and payback, then break performance down channel by channel so you can see what each one contributes. We set OKRs tied to MQL, SQL, and ARR and track them in a monthly scorecard.

A fractional CMO for B2B SaaS is senior marketing leadership you bring on by the month. We pair a strategist with channel specialists, so you get both the roadmap and the people who execute it. No full-time salary, no agency hand-offs, no guessing what to do next.

Not just advice. a CMO with a team behind it

Fractional CMO

You get senior-level leadership that sets direction and builds your growth strategy. The Fractional CMO diagnoses funnel issues, aligns sales and marketing, and prioritizes the actions that matter most right now. Every decision stays tied to real business outcomes.

Execution team

Alongside the CMO, a full team of specialists runs your marketing hands-on. From ICP definition and content to paid ads and analytics, they own the day-to-day work that turns strategy into outcomes. Campaigns ship consistently and get sharper every single week.

Built for the AI era

After the AI shift, knowing the right playbooks isn't enough anymore. We've built our own approaches for this era, plus our own AI agents to run them, not recycled best practices or shallow AI content. Clear KPIs and transparent reporting keep every stage measurable.

When fractional CMO services fit your stage

Fractional CMO services don't fit every company. They fit a specific window in your SaaS revenue growth, when you already have paying customers and growth now depends on building a marketing engine instead of testing random tactics.

Early-stage SaaS with product-market fit

You've proven people want the product. What you need next is the first channel that predictably brings in leads, rather than one-off spikes you can't repeat. We find it, prove it works, and build a funnel you can actually read.

Growing mid-size SaaS

The founder is still running marketing on the side, or there's one marketer who can no longer cover both the strategy and the day-to-day execution. Either way, a full-time CMO is still 12–18 months away. This is where fractional CMO services for scaling SaaS companies fit. You get senior ownership now, without committing to the full-time hire.

Established B2B at a plateau

Revenue stalled and no one can say exactly why. This got sharper with AI: the channels that used to work quietly lost efficiency, and the old playbook stopped paying back. We bring in senior leadership to find what broke and rebuild the system.

In short :

We work best with B2B SaaS companies at $3M–$15M ARR that are past product-market fit.

How our fractional CMO engagement works

You work with a senior CMO and an execution team from day one. The CMO sets direction, the team ships the work, and the engagement moves through three stages.

Discovery (free, no commitment)

Discovery runs across two conversations. In the first, we get clear on your business goals and the resources you have to work with, and you bring all your questions, thoughts, and hypotheses to the table.

Then we ask for access and study the situation: the funnel, your current ICP, the analytics setup, and your channels.

In the second, we walk you through what we found and where the real opportunities are.

For more complex situations we offer a deeper paid audit, but only when it's actually needed.

3-month pilot

This is where we go deep on your product, join your sales training and CS onboarding, and work through your existing marketing materials.

We start fixing what the audit flagged in your current channels, run short tests for quick wins, and gradually take ownership of your marketing system.

The pilot is also where we get the working relationship right: communication, rhythm, how decisions get made.

By the end, you have a detailed long-term roadmap and a full sense of what working with us is actually like.

Long-term engagement

The fractional CMO and execution team run your marketing end-to-end. Specialists run execution in two-week sprints, so work ships on a steady rhythm.

Every plan is built for your company and aligned with your annual and quarterly business goals.

We set OKRs tied to MQL, SQL, and ARR, report against them in a monthly scorecard, and sharpen the system each quarter.

You don't need more campaigns

SaaS founders often tell me the same story : their marketing manager is stretched too thin, channels feel disconnected, and results are inconsistent. What they really need isn’t more campaigns, but a clear system that drives qualified leads and predictable growth.

Renata Zinnatullina Co-founder & Growth Director

You need the whole funnel working as one

Scaling doesn't break because of one bad channel. It breaks when your funnel works in pieces, not as a system.

That's why we use the Dual Impact approach. Strategy and execution stay in one team, so there's no hand-off, no gaps. Every campaign, every channel, every experiment connects back to one goal: revenue growth you can predict.

Trusted by SaaS founders

/ B2B SaaS

Xappex scale-up

Data connector for Salesforce and HubSpot.

Results

+59% YoY growth acceleration

The marketing budget was held below 4% of total revenue and never increased.

Services

Strategic foundation Growth Strategy Funnel Design Performance Marketing CAC and Payback

view case

/ B2B SaaS

Perfect Panel scale-up

Platform for creating panels to resell or provide SMM services.

Results

ARR growth levers identified and prioritized

Grounded in the client’s business model, unit economics, and growth constraints.

Services

Acquisition funnel design Consulting Channel Prioritization Unit Economics SEO & AIEO Strategy

/ B2C SaaS / B2B SaaS

Infrastructure SaaS Scale-up

Self-service platform repositioning from a mass-market audience to B2B

Results

Marketing rebuilt from a mass-market funnel into a B2B growth system

New positioning, ICP, new acquisition setup with unit economics rebuilt per product.

Services

Positioning Strategic foundation Channel Prioritization SEO & AIEO Performance Marketing CRM Marketing Revenue Ownership

Trusted by the industry

top-3 Fractional CMO company at Clutch in 2025

Since 2025

Top-3 Fractional CMO Services compay worldwide

Since 2024

Top Marketing Strategy Company in the Netherlands

Since 2024

Top SEO Services Company in the Netherlands

Since 2024

Semrush Certified Agency Partner

Engagement and investment

A fractional CMO engagement puts the CMO and a dedicated execution team on one monthly retainer, so strategy and hands-on channel work happen under a single agreement. The retainer usually pairs with an outcome-based bonus tied to the targets we set together, and the exact shape depends on the services you need and where your marketing is today.

When a project needs a specialised vendor we don't keep on the team, we find them, vet them with you, and bring them in under our control. That cost is agreed upfront as a marketing investment, the way media spend is.

We start with a 3-month pilot, then move into a long-term engagement built around your annual and quarterly goals.

See the full pricing breakdown on our pricing page.

Working with Digital Hunch as your fractional CMO: FAQ

How quickly can we start?

Fast. We open with a free consultation and an audit of your current marketing, where we map the funnel, your ICP, the analytics setup, and your channels. We take on one or two audits a week and start new engagements monthly, so you get a clear read on the gaps quickly and a defined start date. For a complex situation we may run a deeper paid audit first, but that's the exception.

What's the minimum engagement?

A 3-month pilot. That's enough time to get into the product, fix what the audit flagged, run a few short tests for quick wins, and start taking ownership of the marketing system. After the pilot the work moves into a long-term engagement. We don't bill month-to-month, but you're not locked in either: the engagement can be ended with a month's notice.

Who exactly will be our fractional CMO?

What does the execution team look like?

It's built around your needs. For a single channel, you get a dedicated specialist. For two or more, a Head of Marketing owns the execution alongside the specialists, under the CMO. The CMO brings in the specialists the work actually calls for, and the roles shift as priorities shift. You're not paying for a fixed roster you don't use.

How do we report progress?

Ready to plan your growth?

Book a growth call

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