Sales owns emails. Product owns demos. No one owns 8 months in between
We build the marketing system that fills that gap from first touch to closed deal, across the full buying cycle. So your sales team stops chasing cold leads, and deals stop stalling in the evaluation stage with no one driving them forward.
Marketing, Sales, Product — misaligned and losing deals
Sales reaches out before buyers are ready.
Marketing is funded for lead capture, not for building awareness or enabling the deal.
Product gets pulled into one-off demos instead of scalable work.
Out of every 1,000 buyers who become aware of a solution in your category.
Estimated benchmarks based on typical B2B SaaS patterns for mid-market deals.
LONG Sales Cycle SAAS NEEDS A DIFFERENT KIND OF MARKETING
Our experience with long Sales Cycle SAAS
Automated mobile app security company.
Performance is under NDA
We evaluated the channel landscape, identified where to build the long-term awareness-to-pipeline funnel, and flagged what needed to be in place before scaling.
B2B marketing analytics platform.
20% increase
in meeting bookingsWE DON'T SPECIALIZE in one niche
In a long sales cycle, you are selling to a buying committee. Each member has different concerns, a different definition of risk, and a different reason to say no. Niche experience doesn't tell you who those people are at your specific customer.
That's why every engagement starts with customer interviews: real conversations or transcript analysis. That's where we find the actual decision triggers.
How we deliver results
Strategic Foundation
Before any channel work, we establish the strategic clarity the whole system depends on.
What we do
ICP + positioning
System Design
We build the marketing architecture that turns strategy into a plan — before a single euro is spent.
What we design
ROMI-ranked roadmap
Execution
Specialists run acquisition and lifecycle in 2-week sprints, strategy-aligned throughout.
What we run
Acquisition
Deal Enablement & Nurture
Live campaigns + reports
Revenue Impact
Every channel traced to closed ARR. CAC and payback from revenue, not MQL counts.
What we measure
Revenue ownership
From first call to owned marketing in 90 days
Tell us where your product is and where growth is stuck. Renata will be straight with you about whether this is something we can actually help with.
Fractional CMO TEAM
Our team combines fractional CMo leadership with specialized hands-on experts and AI to develop and optimize your funnel so it delivets real business grow
I lead operations and partner relationships at Digital Hunch. On select projects — primarily long-sales-cycle B2B SaaS — I work as a fractional CMO, connecting marketing strategy to revenue goals and speaking the language of the founding team.
I run the execution layer. I build the marketing system, manage channel experts and vendors, and make sure the strategy actually gets implemented on time and with clear metrics. My background in performance marketing means I can evaluate what's working and what's just spending money.
I handle execution with a focus on positioning and creative direction. I coordinate channel experts and vendors, run the creative layer of the marketing system, and make sure the message resonates. Performance marketing background keeps it grounded in numbers.
