Case Studies: SaaS & Tech Wins
The real magic happens when businesses meet marketers who value growth over simple marketing metrics.
Client stories and growth outcomes
We partnered with a leading CRM data management platform to enhance their sales funnel. Within three months, our Fractional CMO identified key growth areas like SEO, email marketing, and data analytics, implementing proven strategies to improve results. This led to a 30% increase in conversions from leads to trial subscribers, with ongoing work to optimize the entire funnel.
+28% trial subscribers
in 3 months
We helped Elly Analytics, a full-funnel marketing analytics platform, implement a multichannel strategy to nurture B2B leads with targeted case studies and content. This approach increased meeting booking conversion rates by 20% while also boosting brand awareness. The strategy ensured consistent engagement and positioned Elly Analytics as a trusted industry leader.
20%
increase in meeting booking conversion rates
An international school for programming and math wanted to scale its online education business, but initially struggled due to a focus on franchise sales and a lack of a coherent B2C marketing strategy. By consulting with our Fractional CMO, restructuring their marketing approach, and introducing one-on-one lessons over group sessions, they significantly improved their LTV by 2.5 times, increasing profitability and customer retention.
x2.5 times
Increase in lifetime value (LTV)
A new domain registrar brought in our Fractional CMO at the early stages of product development. We conducted user interviews, analyzed competitors, and provided detailed recommendations for 50+ website pages and personal account features, focusing on customer journey mapping (CJM), UX, and SEO. The project is set to launch in 2025, with a strong foundation for success already in place.
Cloudlab, a software development company, approached us looking to establish a marketing strategy as they were relying solely on word-of-mouth for leads. Through a series of sessions with the founders, our Fractional CMO developed an ideal customer profile (ICP), clarified goals and objectives, and created a 6-month implementation plan. This consulting format allowed the founders to save costs while gaining an expert strategy to kickstart their marketing efforts effectively.
