Marketing for SaaS founders Sun who need results before new hires Arrow
Book a growth call
Author Photo
with Renata, our co-founder
Clutch Rating
4,9
Clutch star Clutch star Clutch star Clutch star Clutch star

How we deliver results

Strategic Foundation

Before any channel work, we establish the strategic clarity the whole system depends on.

What we do

Audience Research Segmentation Positioning Value Proposition ICP Definition Messaging per ICP Use-case Framing
Output:
ICP + positioning

System Design

We build the marketing architecture that turns strategy into a plan — before a single euro is spent.

What we design

CJM Website Structure Funnel Design Unit Economics Channel Prioritization Budget Allocation Logic SEO & AIEO Strategy Paid Acquisition Strategy Content Marketing Strategy
Output:
ROMI-ranked roadmap

Execution

Specialists run acquisition and lifecycle in 2-week sprints, strategy-aligned throughout.

What we run

Acquisition

Google Ads LinkedIn Ads Meta Ads SEO AIEO CRO AI-assisted Creative Vendor Management

Lifecycle & Retention

Trial-to-Paid Optimization Behavioral Email Flows Retention programs Automations
Output:
Live campaigns + reports

Revenue Impact

Every channel traced to closed ARR. CAC and payback from revenue, not MQL counts.

What we measure

Revenue by Channel Revenue Forecasting CAC & Payback
Output:
Revenue ownership
+59%
YoY ARR growth
12-month engagement · Xappex
Marketing-as-a-service

We combine senior-level strategy and hands-on execution in one team, so you get a marketing department that plans, executes, and scales growth across your SaaS funnel.

Most SaaS teams don’t need a full-time CMO yet, but they do need senior leadership to connect product, sales, and marketing. Our fractional CMO works as part of your leadership team, setting priorities and building the right growth strategy.

Instead of hiring a large in-house team, you get the specialists you need, only when you need them. Each sprint, we assemble the right mix of marketers to hit your goals: from acquisition to analytics and beyond.

The Dual Impact Method by Digital Hunch
Stories of Success

Results we've delivered

/ B2В SaaS
Domain Registrar early stage

The product is launching in 2026.

Results

Product positioning and differentiation defined before launch.

Customer journey mapped end-to-end, with value and messaging aligned by role, use case, and product.
Services
Positioning Value Proposition ICP Definition Messaging framework per ICP
/ B2В SaaS
Perfect Panel scale-up

Platform for creating panels to resell or provide SMM services.

Results

ARR growth levers identified and prioritized

Grounded in the client’s business model, unit economics, and growth constraints.
Services
Acquisition funnel design Consulting Channel Prioritization Unit Economics SEO & AIEO Strategy
/ B2C SaaS
Easy Padel early stage

Booking platform for padel clubs and players.

Results

+30%

paid bookings in 1 month

4x reduction

in acquisition cost
Services
Google Ads Meta Ads
/ B2C SaaS
WorldChess scale-up

Global chess brand and digital platform.

Results

Automated CRM workflows underway

Results and metrics are under NDA
Services
Lifecycle and behavioral email flows Automatizations
/ B2В SaaS
Xappex scale-up

Data connector for Salesforce and HubSpot.

Results

+59% YoY growth acceleration

over a 12-month fractional CMO team engagement
Services
Funnel Economics Revenue Attribution CAC and Payback Revenue Forecasting
view case
This is a place
for your case

Drop us a line and let us find the
perfect solution

let’s talk

your business goals matter to us

Renata Zinnatullina Renata Zinnatullina Growth Director

Reach out to us and let’s create something great together!

Leadership team

Our team has worked closely together for three years, blending our strengths to serve our clients and projects better.

Renata Zinnatullina
Renata Zinnatullina Co-Founder & Growth Director

I work as a fractional CMO on your project. My job is to make sure marketing is connected to revenue, not just to traffic and signup numbers. I hold the strategic thread across all funnel stages, translate what's happening into decisions your team can act on, and make sure we're optimising for ARR.

Luba Mamaeva
Luba Mamaeva Co-Founder & COO

I lead operations and partner relationships at Digital Hunch. On select projects — primarily B2B service companies — I work as a consultant: connecting marketing strategy to revenue goals and speaking the language of the founding team.

Jahan Garakhanli
Jahan Garakhanli Head of marketing

I run the execution layer. I build the marketing system, manage channel experts and vendors, and make sure the strategy actually gets implemented on time and with clear metrics. My background in performance marketing means I can evaluate what's working and what's just spending money.

01 / 04

achievements and awards

We're proud to share our industry recognition with you. We take on projects we truly believe in, and it's rewarding to see the positive reviews and feedback from our clients.

Our Blog

Explore our last articles

Sabih Ahmed, Director of Demand Generation at SalesScreen
SaaS success stories
Why B2B Marketing Stays Reactive, and What Strategic Demand Generation Actually Looks Like in 2026

This article is based on a conversation with Sabih Ahmed, Director of Demand Generation at SalesScreen. It covers why most B2B marketing teams operate reactively, how the 5% vs 95% buyer model actually works, and what strategic demand generation looks like when you rebuild it from the ICP up.

  • Hunch
  • Mar 11, 2026
Fractional CMO Responsibility
Fractional CMO
Fractional CMO Responsibilities: Key Duties & KPIs

This article explains how a fractional CMO works in practice. It covers core responsibilities, day-to-day oversight, and ownership of marketing results. The article shows how fractional CMOs manage teams, priorities, and KPIs.

  • Hunch
  • Feb 09, 2026
Plurio by Elly Analytics
SaaS success stories
AI Marketing Agent for B2B SaaS growth

This article tells how Plurio by Elly Analytics entered the US market with no brand or network and built outreach generating 150+ qualified calls per quarter. It covers positioning, channel strategy, and how the team rebuilt their entire marketing operation around Cursor as a shared AI knowledge base.

  • Hunch
  • Jan 23, 2026
read more in our blog

Ready to work together?

link copied