Fractional CMO & Marketing Team for B2B SaaS
marketing-as-a-service
Digital Hunch helps B2B SaaS companies ($1–10M ARR) build and optimize scalable marketing systems that attract, convert, and retain clients. We work as your fractional CMO team — working alongside your in-house specialists.
Key challenges we solve for SaaS companies
Bringing in a full marketing department without the overhead of full-time hires
Turning scattered marketing efforts into a focused growth system
Finding new growth channels when your core ones start to slow down
Aligning marketing and sales across the full funnel — from lead to retention
Updating your marketing presence to reflect the maturity of your business
Drop us a line and let us find the perfect solution
let’s talkNot typical marketing agency
All SaaS companies are seeking new acquisition opportunities, but most of them need to improve onboarding and conversion rate from the trial period.
This synergy not only improves the customer experience but also boosts retention and revenue growth.
We focus on initiatives that impact your bottom line, starting with low-hanging fruit and resolving bottlenecks before testing new channels.
What got you to €1M ARR won’t get you to €10M. That’s why we built the 'marketing magic' approach — a system designed for B2B SaaS companies ready to scale smarter.
Traditional strategies fall short as the landscape shifts with new product launches, competitive campaigns, algorithm changes, and AI advancements.
Our approach goes beyond the fundamentals because today’s environment demands creativity and flexibility.
...and a vital ingredient to the 'marketing magic' approach:
A HUNCH
about what works for your business.
your business goals matter to us
Renata Zinnatullina
Growth Director
Reach out to us and let’s create something great together!
client case studies
We partnered with a leading CRM data management platform to enhance their sales funnel. Within three months, our Fractional CMO identified key growth areas like SEO, email marketing, and data analytics, implementing proven strategies to improve results. This led to a 30% increase in conversions from leads to trial subscribers, with ongoing work to optimize the entire funnel.
+28% trial subscribers
in 3 months
We helped Elly Analytics, a full-funnel marketing analytics platform, implement a multichannel strategy to nurture B2B leads with targeted case studies and content. This approach increased meeting booking conversion rates by 20% while also boosting brand awareness. The strategy ensured consistent engagement and positioned Elly Analytics as a trusted industry leader.
20%
increase in meeting booking conversion rates
An international school for programming and math wanted to scale its online education business, but initially struggled due to a focus on franchise sales and a lack of a coherent B2C marketing strategy. By consulting with our Fractional CMO, restructuring their marketing approach, and introducing one-on-one lessons over group sessions, they significantly improved their LTV by 2.5 times, increasing profitability and customer retention.
x2.5 times
Increase in lifetime value (LTV)
Unusual Concepts, a firm specializing in agile transformation, aimed to establish a presence in the US market in 2023. Our COO collaborated with their founder to refine strategies, identify key talent, and manage marketing through agencies and contractors. As a result, they launched a revamped website, created a content hub, and implemented targeted campaigns.
A new domain registrar brought in our Fractional CMO at the early stages of product development. We conducted user interviews, analyzed competitors, and provided detailed recommendations for 50+ website pages and personal account features, focusing on customer journey mapping (CJM), UX, and SEO. The project is set to launch in 2025, with a strong foundation for success already in place.
operating all over the world
Campaigns in 75+ countries
Local campaigns in 10+ languages
Projects in 7 American countries
Projects in 20+ European countries
achievements and awards
We're proud to share our industry recognition with you. We take on projects we truly believe in, and it's rewarding to see the positive reviews and feedback from our clients.
meet the team
Our team has worked closely together for three years, blending our strengths to serve our clients and projects better.
I drive growth through digital marketing for Digital Hunch and our clients. I take a step back from setting channel-specific strategies and instead focus on developing a comprehensive and systematic approach. As a fractional CMO, I make sure all the key steps are covered and working properly.
As a Chief Operations Officer, I build processes that help our team connect your true audience with you. For your C-levels, I offer advice on maximizing marketing, sales, and back-end departments to increase revenue..
I develop tailored digital marketing strategies that bridge the gap between your brand and your target audience. By leveraging data-driven insights, I optimize every aspect of your online presence, from paid advertising to SEO, ensuring maximum visibility and ROI.
