This blog publishes written insights based on our podcast episodes, turning founder conversations into clear, structured takeaways about what actually works in SaaS marketing and what does not.
This article is adapted from an episode of Rebuilding SaaS Marketing by Digital Hunch, where Emilia Korczynska, VP of Marketing at Userpilot, walks through what she rebuilt when the content engine she wrote the book on stopped matching the business.
This article is based on a conversation with Karel Papik, co-founder of Product Fruits. It covers why the company refused to do SEO for its first two years, what happened when product-led growth stopped working at $2M ARR, the affiliate program that returned nothing, and why Karel disbanded his customer success department.
This article is based on a conversation with Sara Archer, Chief Revenue Officer at ChartMogul. It covers why only 3.5% of software companies reach $20M ARR, what building the wrong second product cost a small engineering team, why the "AI tourist" shows up in your churn numbers, and how Sara dismantled a marketing system that looked healthy.
This article is based on a conversation with Sabih Ahmed, Director of Demand Generation at SalesScreen. It covers why most B2B marketing teams operate reactively, how the 5% vs 95% buyer model actually works, and what strategic demand generation looks like when you rebuild it from the ICP up.
This article tells how Plurio by Elly Analytics entered the US market with no brand or network and built outreach generating 150+ qualified calls per quarter. It covers positioning, channel strategy, and how the team rebuilt their entire marketing operation around Cursor as a shared AI knowledge base.
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