200 signups → 3 paid users It's not a product problem
Most SaaS teams optimize only first steps
In subscription SaaS, revenue lives after the signup:
in activation, conversion, and retention.
Entry model alone creates a 3× difference in paid conversion.
Most teams never get there.

Signup and Conversion benchmarks: ChartMogul, Jan 2026. The 37.5% activation rate is a niche benchmark.
Your number may vary significantly by product type.
Subscription SaaS needs a different kind of marketing

Our experience with subscription SaaS
Data connector for Salesforce and HubSpot.
+59% YoY growth acceleration
over a 12-month fractional CMO team engagementGlobal chess brand and digital platform.
Automated CRM workflows underway
Results and metrics are under NDACryptocurrency trading platform.
Performance marketing opportunities mapped and prioritized
Google Ads, Meta Ads, and X Ads assessed with a clear remarketing framework.How we deliver results
Strategic Foundation
Before any channel work, we establish the strategic clarity the whole system depends on.
What we do
ICP + positioning
System Design
We build the marketing architecture that turns strategy into a plan — before a single euro is spent.
What we design
ROMI-ranked roadmap
Execution
Specialists run acquisition and lifecycle in 2-week sprints, strategy-aligned throughout.
What we run
Acquisition
Lifecycle & Retention
Live campaigns + reports
Revenue Impact
Every channel traced to closed ARR. CAC and payback from revenue, not MQL counts.
What we measure
Revenue ownership
12-month engagement · Xappex
From first call to owned pipeline in 90 days
Tell us where your product is and where growth is stuck. Renata will be straight with you about whether this is something we can actually help with.
Fractional CMO team
Our team combines fractional CMO leadership with specialized hands-on experts and AI to develop and optimize your funnel so it delivers real business growth