200 signups → 3 paid users It's not a product problem

Most SaaS teams optimize only first steps

In subscription SaaS, revenue lives after the signup:
in activation, conversion, and retention.
Entry model alone creates a 3× difference in paid conversion.
Most teams never get there.

Subscription SaaS funnel with benchmarks

Signup and Conversion benchmarks: ChartMogul, Jan 2026. The 37.5% activation rate is a niche benchmark.
Your number may vary significantly by product type.

Subscription SaaS needs a different kind of marketing

subscription saas marketing

Our experience with subscription SaaS

/ B2В SaaS
Xappex scale-up

Data connector for Salesforce and HubSpot.

Results

+59% YoY growth acceleration

over a 12-month fractional CMO team engagement
Services
Funnel Economics Revenue Attribution CAC and Payback Revenue Forecasting
view case
/ B2C SaaS
WorldChess scale-up

Global chess brand and digital platform.

Results

Automated CRM workflows underway

Results and metrics are under NDA
Services
Lifecycle and behavioral email flows Automatizations
/ B2C SaaS
3Commas scale-up

Cryptocurrency trading platform.

Results

Performance marketing opportunities mapped and prioritized

Google Ads, Meta Ads, and X Ads assessed with a clear remarketing framework.
Services
Consulting Acquisition funnel design Channel Prioritization

How we deliver results

Strategic Foundation

Before any channel work, we establish the strategic clarity the whole system depends on.

What we do

Audience Research Segmentation Positioning Value Proposition ICP Definition Messaging per ICP Use-case Framing
Output:
ICP + positioning

System Design

We build the marketing architecture that turns strategy into a plan — before a single euro is spent.

What we design

CJM Website Structure Funnel Design Unit Economics Channel Prioritization Budget Allocation Logic SEO & AIEO Strategy Paid Acquisition Strategy Content Marketing Strategy
Output:
ROMI-ranked roadmap

Execution

Specialists run acquisition and lifecycle in 2-week sprints, strategy-aligned throughout.

What we run

Acquisition

Google Ads LinkedIn Ads Meta Ads SEO AIEO CRO AI-assisted Creative Vendor Management

Lifecycle & Retention

Trial-to-Paid Optimization Behavioral Email Flows Retention programs Automations
Output:
Live campaigns + reports

Revenue Impact

Every channel traced to closed ARR. CAC and payback from revenue, not MQL counts.

What we measure

Revenue by Channel Revenue Forecasting CAC & Payback
Output:
Revenue ownership
+59%
YoY ARR growth
12-month engagement · Xappex
How We Work

From first call to owned pipeline in 90 days

Growth call
Diagnostic + plan
Pilot (2–3 months)
ARR ownership
Free · 30 min · No commitment Start with a call

Tell us where your product is and where growth is stuck. Renata will be straight with you about whether this is something we can actually help with.

Fractional CMO team

Our team combines fractional CMO leadership with specialized hands-on experts and AI to develop and optimize your funnel so it delivers real business growth

Renata Zinnatullina
Renata Zinnatullina Co-Founder & Growth Director

I drive growth through digital marketing for Digital Hunch and our clients. I take a step back from setting channel-specific strategies and instead focus on developing a comprehensive and systematic approach. As a fractional CMO, I make sure all the key steps are covered and working properly.

Luba Mamaeva
Luba Mamaeva Co-Founder & COO

As a Chief Operations Officer, I build processes that help our team connect your true audience with you. For your C-levels, I offer advice on maximizing marketing, sales, and back-end departments to increase revenue..

Jahan Garakhanli
Jahan Garakhanli Fractional CMO

I develop tailored digital marketing strategies that bridge the gap between your brand and your target audience. By leveraging data-driven insights, I optimize every aspect of your online presence, from paid advertising to SEO, ensuring maximum visibility and ROI.

01 / 04

Ready to work together?

link copied