What “Dual Impact Method” means
The Dual Impact Method is built on one principle: growth happens when strategy and execution move together.
Most SaaS teams struggle because these layers are disconnected — leaders think in vision and numbers, while executors chase tasks and channels. The outcome is activity without focus and marketing that doesn’t drive real business impact.
Dual Impact reconnects these layers into one operating system for growth.
- STRATEGIC IMPACT — driven by a senior, C-level marketing leader who sets direction, defines priorities, and aligns marketing with product, sales, and revenue goals. This layer ensures every initiative supports measurable business growth.
- OPERATIONAL IMPACT — delivered by a hands-on team of specialists who execute across acquisition, lifecycle, and analytics. They translate strategy into campaigns, experiments, and tangible results.
Both layers work through a single decision filter — ROMI (Return on Marketing Investment). Every action is ranked by potential return and effort, so time and budget go only into what truly moves the business forward.
How Dual Impact works
Mapping & Insights
See the whole picture before moving pieces. We begin with a full-funnel audit. The goal is to uncover what’s blocking growth, where budgets are leaking, and where new opportunities hide. Funnel mapping across acquisition → activation → retention → expansion Channel performance audit to find inefficiencies Conversion and lead quality analysis Benchmarking against SaaS peers in your ARR range Output: A growth map with a clear set of testable hypotheses tied directly to business outcomes.
ROMI-first Prioritization
Focus only on what moves the needle. Not every idea is worth your time or budget. We evaluate each hypothesis through a Return on Marketing Investment (ROMI) model. This helps us separate noise from impact. Quick wins that drive measurable revenue in weeks Strategic bets that create scalable foundations for the future A transparent roadmap so you know exactly why we’re doing what we’re doing Output: A ranked backlog of growth initiatives — balancing immediate revenue and long-term scalability.
Execute with Dual Expertise
Strategy without execution is useless. Execution without strategy is chaos. We bring both. Your Fractional CMO provides senior direction and ensures business alignment. Our channel specialists execute campaigns, test, and optimize continuously. C-level oversight to link marketing with growth targets Hands-on execution across paid, SEO, content, lifecycle, and analytics Iterative testing to double down on what works and cut what doesn’t Output: Campaigns that deliver ROI today and build the systems for tomorrow.
Why it works
Because Dual Impact connects two things that are rarely combined:
- Strategic leadership to set the right goals
- Operational execution to reach them fast
And ROMI-first prioritization ensures that both levels drive measurable business outcomes.
The result: predictable lead flow, higher ROI, and a marketing engine you can trust to scale.
Proof in action
We partnered with Xappex to optimize their sales funnel. In three months, our Fractional CMO identified key growth levers — including SEO, email, and analytics — that drove a 30% increase in trial subscribers.
+28% trial subscribers
in 3 months
The team hired us to improve their paid marketing channels. In just one month, we increased the number of paid bookings by 30% — without increasing our spending. As a result, they got more revenue while reducing customer acquisition cost (CAC).
+30%
paid bookings in 1 month4x reduction
in acquisition cost
We helped Elly Analytics, a B2B marketing analytics platform, launch a multichannel strategy using targeted content and case studies. This led to a 20% increase in meeting bookings and strengthened their brand presence.
20% increase
in meeting bookingsWhat you get
When you work with us, you don’t just get campaigns — you get a complete growth system that connects data, priorities, and execution into one predictable process.
A clear, data-backed picture of your current marketing performance, growth bottlenecks, and hidden opportunities, turned into a list of actionable hypotheses tied to business metrics
Every initiative is prioritized by ROMI, so your budget and time go into what creates the highest return. You always know why we’re doing something, how we’ll measure it, and what impact to expect
Your Fractional CMO leads direction, alignment, and decision-making, while our channel experts execute, test, and scale the plan. You get both senior leadership and the people who make things happen
Early experiments deliver measurable traction within weeks, while strategic initiatives build sustainable growth engines for the future
You see exactly what’s working, what’s not, and where we’re heading next — in numbers, not noise
