ROI-first priorities
C-level strategy
Hands-on execution
What “Dual Impact Method” means
The Dual Impact Method is built on one principle: growth happens when strategy and execution move together.
Most SaaS teams struggle because these layers are disconnected — leaders think in vision and numbers, while executors chase tasks and channels. The outcome is activity without focus and marketing that doesn’t drive real business impact.
Dual Impact reconnects these layers into one operating system for growth.
- STRATEGIC IMPACT — driven by a senior, C-level marketing leader who sets direction, defines priorities, and aligns marketing with product, sales, and revenue goals. This layer ensures every initiative supports measurable business growth.
- OPERATIONAL IMPACT — delivered by a hands-on team of specialists who execute across acquisition, lifecycle, and analytics. They translate strategy into campaigns, experiments, and tangible results.
Both layers work through a single decision filter — ROMI (Return on Marketing Investment). Every action is ranked by potential return and effort, so time and budget go only into what truly moves the business forward.
How Dual Impact works
We begin with a full-funnel audit. The goal is to uncover what’s blocking growth, where budgets are leaking, and where new opportunities hide.
- Funnel mapping across acquisition → activation → retention → expansion
- Channel performance audit to find inefficiencies
- Conversion and lead quality analysis
- Benchmarking against SaaS peers in your ARR range
Output: A growth map with a clear set of testable hypotheses tied directly to business outcomes.
Not every idea is worth your time or budget. We evaluate each hypothesis through a Return on Marketing Investment (ROMI) model. This helps us separate noise from impact.
- Quick wins that drive measurable revenue in weeks
- Strategic bets that create scalable foundations for the future
- A transparent roadmap so you know exactly why we’re doing what we’re doing
Output: A ranked backlog of growth initiatives — balancing immediate revenue and long-term scalability.
Your Fractional CMO provides senior direction and ensures business alignment. Our channel specialists execute campaigns and optimize continuously.
- C-level oversight to link marketing with growth targets
- Hands-on execution across paid, SEO, content, lifecycle, and analytics
- Iterative optimization to double down on what works and cut what doesn’t
Output: Campaigns that deliver ROI today and build the systems for tomorrow.
Why it works
Because Dual Impact connects two things that are rarely combined:
- Strategic leadership to set the right goals
- Operational execution to reach them fast
And ROMI-first prioritization ensures that both levels drive measurable business outcomes.
The result: predictable lead flow, higher ROI, and a marketing engine you can trust to scale.
Proof in action
Data connector for Salesforce and HubSpot.
+59% YoY growth acceleration
over a 12-month fractional CMO team engagement
Booking platform for padel clubs and players.
+30%
paid bookings in 1 month4x reduction
in acquisition cost
B2B marketing analytics platform.
20% increase
in meeting bookingsWhat you get
When you work with us, you don’t just get campaigns — you get a complete growth system that connects data, priorities, and execution into one predictable process.
A clear, data-backed picture of your current marketing performance, growth bottlenecks, and hidden opportunities, turned into a list of actionable hypotheses tied to business metrics
Every initiative is prioritized by ROMI, so your budget and time go into what creates the highest return. You always know why we’re doing something, how we’ll measure it, and what impact to expect
Your Fractional CMO leads direction, alignment, and decision-making, while our channel experts execute, test, and scale the plan. You get both senior leadership and the people who make things happen
Early experiments deliver measurable traction within weeks, while strategic initiatives build sustainable growth engines for the future
You see exactly what’s working, what’s not, and where we’re heading next — in numbers, not noise
