SaaS Success Stories

This blog publishes written insights based on our podcast episodes, turning founder conversations into clear, structured takeaways about what actually works in SaaS marketing and what does not.

J.Y Delmotte from BuddiesHR
SaaS success stories

Marketing Channels That Work in a Bootstrapped HR Tech SaaS at 43k ARR

This article is adapted from a podcast episode where J.Y Delmotte, co-founder of BuddiesHR, openly explains how they approached marketing in a bootstrapped HR tech SaaS, which channels worked, and which ones completely collapsed.

  • Hunch
  • Dec 15, 2025

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