
AI Marketing Agent for B2B SaaS growth
- Hunch
- Jan 23, 2026
This blog publishes written insights based on our podcast episodes, turning founder conversations into clear, structured takeaways about what actually works in SaaS marketing and what does not.


This article is adapted from a podcast episode where J.Y Delmotte, co-founder of BuddiesHR, openly explains how they approached marketing in a bootstrapped HR tech SaaS, which channels worked, and which ones completely collapsed.
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