‘Marketing magic’ methodology by Digital Hunch
Marketing-as-a-service for B2B SaaS
Marketing-as-a-service for B2B SaaS
‘Marketing magic’ is the approach Digital Hunch Agency has developed to establish reliable sales funnels for B2B SaaS companies. This methodology is referred to as ‘marketing magic’ because the team converses to clients in clear business terms and puts their growth ahead of marketing metrics. The ‘marketing magic’ methodology stands on three pillars:
No guesswork, no starting from scratch. We follow a structured, proven approach to build, optimize, and scale your marketing efforts efficiently.
Expert leadership without overhead. A seasoned CMO guides your strategy, ensuring every marketing move drives measurable results.
No downtime, no bottlenecks. Every sprint, we provide the right specialists to match your goals, keeping execution seamless and results-driven.
Component 1: Proven framework
Digital Hunch has refined its approach through work with numerous B2B companies. By combining insights from diverse clients, starting points, and specialist expertise, the agency has built a system that consistently delivers results.
Work is organized in 2-week sprints with clear goals and responsibilities. Weekly check-ins with client teams and regular reports to leadership ensure alignment. The framework unfolds in three phases: collecting low-hanging fruit, establishing marketing channels, and refining for growth. This approach delivers measurable business results within the first month.
We begin with product onboarding and conversations with key team members including the CEO, Product Owner, CTO, and customer-facing staff. The process builds on existing marketing experience and data rather than starting from scratch. The fractional CMO reviews what has already been done and what data has been collected.
During this phase, the current sales process is mapped funnel and proper analytics are set up. The outcome is a list of gaps that can be addressed efficiently. After client approval of this list, the CMO creates an action plan and oversees its implementation.
The stage involves creating a conversion tracking and and recommending website improvements based on user behavior (UX). Once the team understands how to improve conversion rates, they explore SEO, paid advertising, and other acquisition channels. The most suitable approaches for specific goals are recommended, even beyond direct experience.
We focuses on improving performance and testing new ideas. As with earlier phases, the entire client team is involved to leverage all available expertise.
This approach has helped the Digital Hunch marketing team deliver exceptional results for B2B SaaS companies, maximizing return on marketing investment (ROMI) and helping achieve business targets.
Component 2: Experienced fractional CMO
Renata Zinnatullina
7 years in Marketing,
5 years in B2B Marketing
35+ projects
Jahan Garakhanli
5 years in Marketing,
4 years in B2B Marketing
15+ projects
Digital Hunch CMOs excel at developing targeted digital marketing strategies that strengthen the entire funnel—from acquisition and activation to engagement and retention. They focus on turning marketing efforts into measurable revenue, ensuring sustainable and scalable business growth.
Each sprint, the CMO defines strategic goals, assembles the right implementation team, creates detailed tasks, and closely monitors progress. They lead weekly sync calls, address challenges proactively, and provide clients with clear, actionable reports to keep everything on track.
Component 3: Flexible marketing team
Each sprint provides clients with specialists whose skills match the current goals set by the fractional CMO.
The team includes experts in search optimization, paid advertising, UX/UI, conversion improvement, content creation, and partnership marketing. They work closely with the fractional CMO as a unified team.
Each specialist handles no more than four projects at a time, allowing them to develop deep knowledge of different cases without being stretched thin.
Sometimes specialized freelancers are brought in. Digital Hunch has a thorough process to manage quality, including transparency about contractor status and careful assessment of capabilities before adding them to the client team.
Not a typical marketing agency
Digital Hunch aims to connect great products with the people who truly need them. The team is committed to new partnership standards and achieving client business goals, not just improving marketing metrics.
While all SaaS companies want new customers, most need to improve their onboarding and trial-to-paid conversion rates.
This synergy improves the customer experience while boosting retention and driving revenue growth.
Digital Hunch prioritizes initiatives that directly impact the bottom line, starting with quick wins and fixing bottlenecks before testing new channels.
