AI Marketing Agent for B2B SaaS growth
- Hunch
- Jan 23, 2026
Fractional CMO services for your SaaS
Not just advice. a CMO with a team behind
Fractional CMO
You get senior-level leadership that sets direction and builds your growth strategy. Fractional CMO carefully diagnoses funnel issues, aligns sales and marketing, and prioritizes the right actions. They make sure marketing execution always connects directly to business outcomes.
Execution team
Alongside the CMO, a team of specialists runs your channels hands-on. From SEO and paid ads to content and analytics, they manage the execution that turns plans into measurable results. Campaigns are delivered consistently and improved every week.
Proven playbook
We apply a structured framework built on SaaS growth experience. Clear KPIs, transparent scorecards, and repeatable steps make progress measurable and easy to track. The playbook adapts to your stage while keeping everyone aligned in the same direction.
For SaaS founders beyond product-market fit
You’ve got paying customers, revenue between $3M and $15M ARR, and now it’s time to scale.
We work only with SaaS teams at this stage, when growth depends on building a marketing engine, not experimenting with random tactics.
Our Dual Impact approach combines strategy and execution in one team, so your growth plan doesn’t get stuck on slides, but turns into results.
How it works
Audit & mapping
We start by analyzing your funnel end-to-end: from traffic sources to conversions and expansion. The goal is to find the real bottlenecks that block growth, not just surface-level problems. This gives us a clear picture of where your marketing is leaking leads and revenue.
Strategy & priorities
Based on the audit, we build a focused strategy with clear priorities. Instead of trying to fix everything at once, we identify the 2–3 actions that will move the needle fastest. You get a roadmap that shows what to fix first, what to scale next, and how it ties to revenue.
Execution & testing
Our team runs the chosen channels hands-on — whether that’s paid, SEO, or content. We implement experiments, track results, and double down on what works. This way, you get continuous progress instead of campaigns that run in isolation.
Reporting & alignment
Every month, you get a simple scorecard with OKRs and progress updates. We align with your leadership team, so everyone knows what’s working and where to adjust. No surface metrics, only numbers that matter for your SaaS growth.
You don't need more campaigns
SaaS founders often tell me the same story : their marketing manager is stretched too thin, channels feel disconnected, and results are inconsistent. What they really need isn’t more campaigns, but a clear system that drives qualified leads and predictable growth.
Renata Zinnatullina Co-founder & Growth Director
You need the whole funnel working as one
Scaling doesn’t break because of one bad channel. It breaks when your funnel works in pieces, not as a system.
That’s why we use the Dual Impact approach. Strategy and execution stay in one team, so there’s no hand-off, no gaps. Every campaign, every channel, every experiment connects back to one goal — revenue growth you can predict.
Trusted by SaaS founders
/ B2В SaaS
Xappex scale-up
Data connector for Salesforce and HubSpot.
Results
+59% YoY growth acceleration
over a 12-month fractional CMO team engagement
Services
/ B2C SaaS
Easy Padel early stage
Booking platform for padel clubs and players.
Results
+30%
paid bookings in 1 month4x reduction
in acquisition cost
Services
/ B2В SaaS
Elly Analytics early stage
B2B marketing analytics platform.
Results
20% increase
in meeting bookings
Services
Trusted by the Industry
Ready to plan your growth?
Our Blog
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- Hunch
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What Does a Fractional CMO Do? Roles, Impact & Examples
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- Hunch
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