Case Studies: SaaS & Tech Wins

We partnered with Xappex to optimize their sales funnel. In three months, our Fractional CMO identified key growth levers — including SEO, email, and analytics — that drove a 30% increase in trial subscribers.

We helped Elly Analytics, a full-funnel marketing analytics platform, implement a multichannel strategy to nurture B2B leads with targeted case studies and content. This approach increased meeting booking conversion rates by 20% while also boosting brand awareness. The strategy ensured consistent engagement and positioned Elly Analytics as a trusted industry leader.

An international school for programming and math wanted to scale its online education business, but initially struggled due to a focus on franchise sales and a lack of a coherent B2C marketing strategy. By consulting with our Fractional CMO, restructuring their marketing approach, and introducing one-on-one lessons over group sessions, they significantly improved their LTV by 2.5 times, increasing profitability and customer retention.

A new domain registrar brought in our Fractional CMO at the early stages of product development. We conducted user interviews, analyzed competitors, and provided detailed recommendations for 50+ website pages and personal account features, focusing on customer journey mapping (CJM), UX, and SEO. The project is set to launch in 2025, with a strong foundation for success already in place.

Cloudlab, a software development company, approached us looking to establish a marketing strategy as they were relying solely on word-of-mouth for leads. Through a series of sessions with the founders, our Fractional CMO developed an ideal customer profile (ICP), clarified goals and objectives, and created a 6-month implementation plan. This consulting format allowed the founders to save costs while gaining an expert strategy to kickstart their marketing efforts effectively.