Case Studies: SaaS & Tech Wins

We partnered with Xappex as a fractional CMO over a 12-month engagement to rebuild their growth system and align strategy, execution, and metrics across the funnel. Over the year, ARR growth increased from 7% to 11.15% YoY, driven by clearer priorities, better decision-making, and consistent execution.

We helped Elly Analytics, a B2B marketing analytics platform, launch a multichannel strategy using targeted content and case studies. This led to a 20% increase in meeting bookings and strengthened their brand presence.

The team hired us to improve their paid marketing channels. In just one month, we increased the number of paid bookings by 30% — without increasing our spending. As a result, they got more revenue while reducing customer acquisition cost (CAC).

An international school for programming and math wanted to scale its online education business, but initially struggled due to a focus on franchise sales and a lack of a coherent B2C marketing strategy. By consulting with our Fractional CMO, restructuring their marketing approach, and introducing one-on-one lessons over group sessions, they significantly improved their LTV by 2.5 times, increasing profitability and customer retention.

We partnered with Xappex to optimize their sales funnel. In three months, our Fractional CMO identified key growth levers — including SEO, email, and analytics — that drove a 30% increase in trial subscribers.

A new domain registrar brought in our Fractional CMO at the early stages of product development. We conducted user interviews, analyzed competitors, and provided detailed recommendations for 50+ website pages and personal account features, focusing on customer journey mapping (CJM), UX, and SEO. The project is set to launch in 2025, with a strong foundation for success already in place.

Cloudlab, a software development company, approached us looking to establish a marketing strategy as they were relying solely on word-of-mouth for leads. Through a series of sessions with the founders, our Fractional CMO developed an ideal customer profile (ICP), clarified goals and objectives, and created a 6-month implementation plan. This consulting format allowed the founders to save costs while gaining an expert strategy to kickstart their marketing efforts effectively.

Unusual Concepts, a firm specializing in agile transformation, aimed to establish a presence in the US market in 2023. Our COO collaborated with their founder to refine strategies, identify key talent, and manage marketing through agencies and contractors. As a result, they launched a revamped website, created a content hub, and implemented targeted campaigns.