Case Studies: SaaS & Tech Wins
Strategy → Channel System → Execution → ARR Impact
STRATEGIC FOUNDATION
When growth stalls because the company tries to sell to everyone at once. We help define who you actually win with and why, before scaling anything.
The product is launching in 2026.
Product positioning and differentiation defined before launch.
Customer journey mapped end-to-end, with value and messaging aligned by role, use case, and product.
Data connector for Salesforce and HubSpot.
Product differentiation clarified across the entire portfolio
Value and messaging aligned by role, use case, and product.Channel and Funnel Design
Here we translate positioning into clear channel priorities, funnel logic, and unit economics.
Platform for creating panels to resell or provide SMM services.
ARR growth levers identified and prioritized
Grounded in the client’s business model, unit economics, and growth constraints.Customer acquisition
Booking platform for padel clubs and players.
+30%
paid bookings in 1 month4x reduction
in acquisition cost
Global chess brand and digital platform.
Acquisition performance is under NDA
Work focused on scalable customer acquisition.
Data connector for Salesforce and HubSpot.
2–3% CR website-to-trial
Organic traffic aligned with trial-driven acquisition+100% impressions and +50% clicks
YoY from organic search
Automated mobile app security company.
Acquisition performance is under NDA
Work focused on scalable customer acquisition.
B2B marketing analytics platform.
20% increase
in meeting bookings
Cryptocurrency trading platform.
Performance marketing opportunities mapped and prioritized
Google Ads, Meta Ads, and X Ads assessed with a clear remarketing framework.Trials and activations
In most SaaS companies, acquisition is only half the job. These projects focus on turning sign-ups and trials into paying customers through activation, lifecycle, and CRM marketing. Conversion and early retention are treated as core growth levers.
Data connector for Salesforce and HubSpot.
+28% trial subscribers
in 3 months
Global chess brand and digital platform.
Automated CRM workflows underway
Results and metrics are under NDAFROM STRATEGY TO ARR
Marketing only matters when it drives predictable revenue. These cases show how strategy and execution connect to ARR.
Data connector for Salesforce and HubSpot.
+59% YoY growth acceleration
over a 12-month fractional CMO team engagementGrowth and strategy projects beyond SaaS
Not all growth lessons come from SaaS. In these projects, we work with companies in adjacent industries, uncover growth insights, and bring them back into SaaS marketing. Different contexts, same focus on what actually drives growth.
DNA testing platform for personal traits and ancestry
x5 times
Increase in revenue
Software development company.
Clear growth roadmap and SEO direction established
Website structure, content, and execution priorities aligned.
Software development company
ICP, positioning, and growth plan reset.
Grounded in the client’s business model and growth constraints.