
This article is adapted from a podcast episode where J.Y Delmotte, co-founder of BuddiesHR, openly explains how they approached marketing in a bootstrapped HR tech SaaS, which channels worked, and which ones completely collapsed.
- Hunch
- Dec 15, 2025
Most SaaS teams don’t need a full-time CMO yet, but they do need senior leadership to connect product, sales, and marketing. Our fractional CMO works as part of your leadership team, setting priorities and building the right growth strategy.
Instead of hiring a large in-house team, you get the specialists you need, only when you need them. Each sprint, we assemble the right mix of marketers to hit your goals: from acquisition to analytics and beyond.

We partnered with Xappex to optimize their sales funnel. In three months, our Fractional CMO identified key growth levers — including SEO, email, and analytics — that drove a 30% increase in trial subscribers.
+28% trial subscribers
in 3 monthsWe helped Elly Analytics, a B2B marketing analytics platform, launch a multichannel strategy using targeted content and case studies. This led to a 20% increase in meeting bookings and strengthened their brand presence.
20% increase
in meeting bookingsThe team hired us to improve their paid marketing channels. In just one month, we increased the number of paid bookings by 30% — without increasing our spending. As a result, they got more revenue while reducing customer acquisition cost (CAC).
+30%
paid bookings in 1 month4x reduction
in acquisition costUnusual Concepts, a firm specializing in agile transformation, aimed to establish a presence in the US market in 2023. Our COO collaborated with their founder to refine strategies, identify key talent, and manage marketing through agencies and contractors. As a result, they launched a revamped website, created a content hub, and implemented targeted campaigns.
A new domain registrar brought in our Fractional CMO at the early stages of product development. We conducted user interviews, analyzed competitors, and provided detailed recommendations for 50+ website pages and personal account features, focusing on customer journey mapping (CJM), UX, and SEO. The project is set to launch in 2025, with a strong foundation for success already in place.
Renata Zinnatullina
Growth Director
Reach out to us and let’s create something great together!
Campaigns in 75+ countries
Local campaigns in 10+ languages
Projects in 7 American countries
Projects in 20+ European countries
Our team has worked closely together for three years, blending our strengths to serve our clients and projects better.
We're proud to share our industry recognition with you. We take on projects we truly believe in, and it's rewarding to see the positive reviews and feedback from our clients.

This article is adapted from a podcast episode where J.Y Delmotte, co-founder of BuddiesHR, openly explains how they approached marketing in a bootstrapped HR tech SaaS, which channels worked, and which ones completely collapsed.

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